Beach bags used to be an after-thought - something you commandeered from a friend’s summer beach house or retrieved from the depths of your wardrobe, squashed and misshapen and filled with sand. “That’ll do” was the beach bag mantra. It’s only for the beach, after all. But this season, that dictum is over. Loewe and Céline have rebranded the beach bag from an unloved receptacle of random summery items to the prized purchase of your holiday wardrobe. Behold: the beach bag 2.0, whether Prada’s souped up dare-to-bare all perspex, deckchair striped raffia at Gucci, or Rebecca de Ravenel‘s basket sprinkled with shells, this summer’s mood is decidedly slick. Shop Bagologie‘s edit of the best beach bags to buy now. Mango/ www.mango.com
Rebecca de Ravenel / www.modaoperandi.com
Loewe / www.loewe.com
Celine/ www.bergdorfgoodman.com
Cult Gaia / www.cultgaia.com
Gucci/ www.gucci.com
Truss/ www.trussnyc.com
Prada/ www.prada.com
Ulla Johnson / www.ullajohnson.com
J.W. Anderson /www.j-w-anderson.com
Balenciaga / www.balenciaga.com
Antonello Tedde / www.madewell.com
Sophie Anderson / www.shopbop.com
Hereu / www.netaporter.com
H&M / www.hm.com